TV Intros

As requested by Ben Masters on Facebook, I am following up on my TV themes post and have a look at the visual aspect of TV intros. I don’t know about you, but if an intro is well done, I’m already getting into the mood for a show I want to watch. If the music and visuals match, the better the effect. So when I think about intros without primarily listening to the songs, the shows that have had a lasting effect on me with their introductions are definitely Charlie’s Angels, Bewitched and (you probably guessed it) Perry Mason. Like many other fans (so I’m sure), I’ve always wanted to know what was in that silly script that brought out Raymond Burr’s handsome dimple smile.

Charlie’s Angels, like Hart to Hart or Babylon 5 used narration to add to their pictorial introductions, explaining the background or premise of the show. While Lionel Stander introduced his screen bosses with scenes from the Hart to Hart pilot and only slight textual changes in the five years the show was on TV, Babylon 5 used a different introduction every season. Merging scenes from the show with the voices of lead characters, the season intros offered an outlook on the individual seasons, as well as a quick summary of what you needed to know to follow the plot of this complex show. And since I’m speaking of the 90s, who could forget ER, Home Improvement, Touched by an Angel, The X-Files or Chicago Hope – all equipped with visual intros that made clear what to expect from these specific program. Friends and Mad About You, two sitcom flagships of the era, also put us right into a quirky, urban mood, something Sex and the City would perfect in 1998 by making Manhattan a visual main character.

Looking at the evolution of these TV intros, in the 1980s, Cagney and Lacey and Scarecrow and Mrs. King already used their urban setting (New York City and Washington DC), as well as scenes from episodes to give the audience an idea of the content and nature of each show. The Golden Girls and Who’s the Boss did the same while The Cosby Show, Growing Pains, Roseanne or Valerie primarily introduced us to the type of family we were about to visit for half an hour every week. In the 70s, the intros of Happy Days, M*A*S*H, The Mary Tyler Moore Show or Family set the tone for very different shows while the 60s had already distinguished themselves from the often sponsor-laden intros of the 1950s. As the first era to introduce color TV, the 60s loved to use colorful effects and a contemporary style of music that showed a development away from family-friendly entertainment to more adult-oriented shows. While Hazel still proved to be traditional and rather quiet in the early 60s, Ironside‘s intro made clear the show was going to be filled with action, not unlike Adam-12.

In the new millennium, The West Wing tackled the unthinkable and turned politics into popular TV, the show’s intro already setting the mood and quality of a show that had a good run of seven seasons. The original CSI uses a similar pattern, creating a symbiosis of music and images, teasing the audience without giving too much away while the intro to the re-imagined Battlestar Galactica did not only set the tone for a dark-edged series, but also treated its audience to a glimpse into each new episode. Whether you enjoy the classic style of merging video material with a catchy tune like Trapper John M.D. did in in the late 70s and early 80s, prefer graphics as used in Cheers or are fond of the genuine way The Closer interlaced its credits with an already commencing episode – TV show intros are a like a good business card. Selling your product without being obtrusive while making a lasting impression on your audience.

The 80s

The 1980s

Looking back, the 80s seem to have been dominated by aerobics, a blindingly rich pink and shoulder pads. What the decade brought us was yuppies, legwarmers and a 1950s comeback. Blue jeans were stone washed, perforated and often tight, and career women wore sneakers on their way to work and then switched back into their heels before entering their business palaces. Bows were big on prom dresses and wedding gowns, men had mullet hair, women perms, and artificial fabrics and colors were the thing to wear. Madonna released her debut album in 1983, The Bangles were popular and so was REM. Lean cuisine entered the market and dieting was a public motto now along with a general fitness craze.

On TV, Murder, She Wrote with super sleuth Angela Lansbury as J.B. Fletcher was mighty popular, as well as Family Ties, The Cosby Show, Growing Pains, The Wonder Years and Who’s the Boss. Other famous shows were The Greatest American Hero, Remington Steele, Fall Guy or ALF. Like in the 70s, the list of household names is long and many of these shows are still well received on DVD or in re-runs today. Continuing a tradition that started back in the 1950s and 60s already, the 80s brought us a lot of shows with Hollywood legends, familiar faces and names. Falcon Crest, for example, featured Jane Wyman, Hotel first Bette Davis and then Ann Baxter and Barbara Stanwyck graced a season of Dynasty‘s spin-off The Colbys. In 1985, my favorite Perry Mason returned to TV after almost 20 years of absence and reunited Raymond Burr with Barbara Hale as Della Street for twenty-six star-studded TV movie episodes that lasted well into the early 90s. Women continued to redefine their image on stellar shows like Cagney & Lacey, The Golden Girls and Designing Women, standing their post-feminist ground as working mothers, single women and retirees.

At the movies, teen flicks like Pretty in Pink, Ferris Bueller’s Day Off or The Breakfast Club turned into box office hits, as well as dance movies like Dirty Dancing, Fame or Footloose (which was just recently remade). All in all, 1980s cinema was dominated by comedies, action movies and romance, creating stars like Molly Ringwald, Michael J. Fox or Patrick Swayze. Some of my decade favorites are Out of Africa, The Big Chill, Beaches, Mask, Matewan, The Doctor or Steel Magnolias. As the last full decade that knew how to create old style Hollywood momentum, the 1980s brought on many more memorable TV shows and films with a lot of stars that are still around these days, Richard Gere, Neil Patrick Harris or Michelle Pfeiffer only to name a few. The 80s also rediscovered class – now guess who’s fond of that?!