The Edge of Night

TV classics

USA 1956-84,  7,420 episodes, approximately 30 minutes each, CBS and ABC, black & white and color. Sponsored by Procter & Gamble. Created by Irving Vendig. Announced by Bob Dixon, Herbert Duncan and Harry Kramer Cast: John Larkin, Teal Ames, Ann Flood, Laurence Hugo, Forrest Compton, Lois Kibbee and many others.

Plot summary: In Monticello, life is an endless cycle of personal drama, occasional laughter and crime.

Edge56Review: It is the dream of any author to create a character who resonates with a growing audience. As common as this dream may be, it rarely becomes reality. For Erle Stanley Gardner, that dream came true. The character he introduced in 1933 took America by storm: Perry Mason, the attorney who never loses a case. Accompanied by two faithful companions, Della Street and Paul Drake, Gardner’s hero soon tried his cases on paper and screen. First adapted for a movie audience in the 1930s, Perry Mason became truly successful on CBS Radio in 1943. Presented as a daily broadcast, the show was destined to also try its luck on television. Although originally endorsed by Erle Stanley Gardner, the program was ultimately created by Irving Vendig, the mastermind behind Mason’s radio success and renamed The Edge of Night. Following up on twelve years on radio, the television show was presented in daily cliffhanger installments which remained true to their roots of drama and crime. Only loosely based on Gardner’s original concept, The Edge of Night introduced Mike Karr as its central crime-fighting character who was supported by his love interest Sara Lane. Designed as a soap opera, the show was broadcast live on CBS from 1956 until its cancellation in 1975. It was then picked up on ABC for another nine years where it finally ended in 1984 without ever becoming untrue to its open end narrative.

As one of the first two half hour dailies of its genre it may be astonishing to hear that The Edge of Night first drew in a large male audience. At second glance, however, the afternoon time slot as well as the whodunit format are explanation enough. Although first perceived as TV’s daytime Perry Mason, the show soon grew into its own and attracted viewers from all backgrounds and age groups. Set in the fictional town of Monticello, the program did not focus on a single family or institution but rather on the entangled lives of a populace somewhere in the Midwest. John Larkin starred as one of the narrative connectors, an actor then still widely identified as the voice of CBS Radio’s Perry Mason. His Mike Karr was joined by Teal Ames as Sara Lane who met with a tragic and untimely death in 1961. Larkin himself was replaced by Laurence Hugo in 1962 who was then succeeded by Forrest Compton for the remainder of the show’s run. Not uncommon for its genre, The Edge of Night underwent many such character deaths and cast changes in its twenty-eight years on the air, none of which resulted in a fatal decline in ratings. What led to a drop in approval, however, was the unfortunate combination of network policy and Procter & Gambles’ influence on time slot changes.

Today, only a fourth of the original 7,400 episodes are available for syndication. Due to an unfortunate habit of erasing classic recordings, especially the early black and white episodes are a rare treat. For anyone who is familiar with the Perry Mason radio program from the 1940s and 50s, the quality of those few preserved episodes serves as a beautiful continuation of the suspense of once live recorded material. For soap opera fans, the show is also a true classic that deserves to be revisited where possible. Treat yourself to an early episode of The Edge of Night here, Tide commercials, announcer and original score included for the real experience.

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For Your Commercial Interruption…

I don’t know about you, but I’m easily annoyed by commercials. These days I should probably add because I have fond memories of re-enacting the most popular commercials for my family when I was little, giving them all a good laugh at the dinner table. It must’ve looked positively silly though, when I repeated all those slogans I barely understood at five or six. After all, my family has always been utterly unimpressed by all things Hollywood. I, however, have always loved it, for as long as I can remember, and when I grew up I didn’t only practice smoking by buying chewing gum cigarettes and filling my toothpaste cap with ice-cold water to resemble booze and learn how to chug-a-lug (which TV had taught me was something you just had to have down to a tee to become an adult), no, I also loved to watch commercials and learned the slogans and jingles by heart without the use of a VCR.

Today, my fascination is but a mere memory of that time long gone, of an era when classic stars were still regulars on a vast variety of TV programs. Looking further back, I now find great joy in looking at ads and commercials from the 1940s and 50s, when car companies, soap manufacturers and cigarette labels sponsored entire programs: Ford Television Theatre, Lux Radio Theater or General Electric, just to name a popular few. Apart from those anthology series, other shows were also endorsed by companies and products; Date With the Angels, for example, was presented by a single sponsor, the Plymouth Dealers of America, following in the footsteps of many others while Perry Mason was supported by a variety of sponsors in its almost ten production years. Depending on the target audience, brands like Procter & Gamble’s Tide, Palmolive and Lux soap often sponsored afternoon programs on the radio, directly aiming at America’s housewives and their interest in beauty and their homes. Yes, also in the golden days of Hollywood, marketing companies ruled our world of entertainment.

It may be shallow to admit that those classic ads don’t bother but rather appeal to me – on Radio Vintage or Old Time Radio, it doesn’t matter: I love the jingles and the time they used to take to sell their products, time that has gotten more and more expensive over the years. I also like to look at my favorite stars in many ads – their pictures always beautiful in that way commercial art worked back in my favorite era. Just have a look at Barbara Hale (and her husband Bill Williams) below. In her fifty year career, she was not only the video spokesperson for Amana Radar Range in the 70s, she already plugged for Chesterfield cigarettes, Lux, Max Factor, Sunnybank Margarine and Matson back in her RKO, Columbia and Perry Mason years. Aren’t those pictures just darling, the colors vibrant and delicate, the smiles warm and inviting?

I may be in the minority, but apart from being tired of looking at undernourished teenage models these days, those airbrushed faces with their blank expressions also make me feel depressed. I prefer to see happy faces and not someone who is starving herself to look smaller than Twiggy in the 60s. So yes, I admit vintage commercials are my guilty pleasure and this link is meant for anyone who’s with me on this topic. Have fun listening to those jingles or tune in to listen to Radio Vintage like I often do, always getting giddy about those commercial interruptions which bring me back to “the good old days”.