The 90s

The 1990s

In the 1990s the motto was anything goes: grunge style or casual, leggings, neon colors, bike shorts and a comeback of hippie clothes. Mothers often dressed like their daughters, over-sized Ts and sweatpants made good exercise outfits or worked as simple slouching-at-home attire. Musically, Nirvana released their debut album “Nevermind”, Celine Dion and Mariah Carey made it big, Lauryn Hill entered the scene, as well as a very young LeAnn Rimes, and En Vogue or BoyzIIMen were popular doing contemporary R&B. Cell phones and the internet slowly entered American lives, changing them forever, and DVDs also began to replace VHS releases by the end of a decade that lived on the excitement and fear of a new millennium to come.

On TV, The X-Files stirred up conspiracy theories and fed on the Y2K spirit of doom. Science Fiction became more popular and darker in their plots, often featuring women in positions of power and command, while sitcoms presented entertaining shrewds with their best girlfriends e.g. on Cybill, High Society or Sex & the City. Ally McBeal introduced another popular female lead of the decade, Home Improvement was a rather old-fashioned example of a family comedy show and The Nanny successfully imitated I Love Lucy while managing to create a genuine heroine from Queens.  Judging Amy and The West Wing tackled more sophisticated themes, embracing an audience that wished to go beyond mere entertainment while Chicago Hope and ER fought for the spot of best medical drama. Dr. Quinn Medicine Woman revived the Western genre in a nontraditional way, Sabrina bewitched teenagers and families alike and Picket Fences added to the decade’s need for odd-ball characters with eerie pasts and endearing flaws. Nick-at-Nite had successful reruns of many popular classic shows, including “Lucy Tuesdays” and “Bewitched Be-Wednesdays”, reminding audiences of the before while an increasing need for the beyond was explored on many Star Trek spin-offs and emerging mystery shows like Buffy or Charmed.

In movie theaters, Disney had its golden age in the 1990s, producing smash hit features every year. Awarded with Academy Awards for their genius musical scores for many consecutive years, the studio did not only create classics such as The Lion King or Beauty and the Beast, but also used its creative overflow on numerous spin-off TV shows. Sneakers, Fried Green Tomatoes at Whistle Stop Cafe, Pretty Woman or Sister Act were some of the last old-school Hollywood classics Tinseltown knew to breathe life into and Dances With Wolves did bring back the myths and struggles of the Wild West from a unique perspective. All in all, the 1990s often seem to have been a decade of indecisiveness or freedom of choice, depending on your point of view. It was the long goodbye of the 20th century, its history and rules tossed together in one big salad bowl, looking for a new ingredient to spice up the new millennium.

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